How to Optimize Your Website for Great User Experience Across All Browsers...
A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages.
View Article13 Websites for Search Engine and Browser Market Share Statistics
W3Techs Surveys features market share data across operating systems, site technologies, analytics packages and domain names. StatCounter is one of a number of analytics providers who publish data about...
View ArticleWinning Multinational eCommerce SEO Strategies
Use User Voice surveys like those available for free from 4Q or make your own with SurveyMonkey. It's not too much to confirm that you mean Australian dollars on your Australian pages, and U.S.dollars...
View ArticleGoogle Places: How Eye Tracking Heats Up Conversions and Clicks
How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get more attention? Do people really look at the maps? A new...
View ArticleUsing Social Media to Build Site Authority
One important part of building authority is paying attention to and doing your part to influence social metrics. You can do a number of things to help build your website’s authority with social media....
View ArticleHow to Use QR Codes for Better Conversion Rates
From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help...
View ArticleTop 10 Affiliate Tips for Using Content to Increase Revenue Streams
The role of using content to boost an affiliate site’s profitability can’t be underestimated. This article takes an in-depth look at tailoring content which will help engage and guide your users toward...
View ArticleGreasing the Purchase Funnel With Consumer Research
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire...
View ArticleThe Cheap Guide to Building Brand Credibility
Trying to sell or market something no one wants to buy, and a lack of name recognition are two big hurdles for start-ups or new businesses. You can’t buy your way into brand awareness with traditional...
View Article46 Ways to Kill It With Content
Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to...
View ArticleWhy Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here’s why B2B marketers are...
View ArticleUsing Web Analytics for PPC Optimization: Advanced Techniques
By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques can really take your PPC...
View Article6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here are six benefits that should...
View Article23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your...
View Article18 Ways to Create Unique Content From Survey Results
Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of...
View ArticleKeywords Are Dead! Long Live User Intent!
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to...
View ArticleThe Quick Guide to Developing Customer Personas
In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers'...
View ArticleOnline Newsrooms Grow Up, Go Social, Get Optimized
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media....
View ArticleSocial Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content,...
View ArticleConversion Rate Optimization the Right Way: Tying in Qualitative Data
The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for...
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